Desigual Global Call for startups


Desigual Global Call for startups

We Are Looking For Innovative And Technology-Enabled Solutions To Solve The Main Challenges Faced In The Fashion Industry.



What is Awesome Lab?

Awesome Lab is Desigual’s open innovation hub. We support startups that can solve the key challenges facing the fashion industry.

A commitment, in collaboration with Wayra, to promote technology startups in the seed and growth stages that are interested in developing pilot projects with our business areas and generating new opportunities for growth.


These are some areas of our interest:

Note: Although these are our areas of interest we are open to evaluate all kinds of other solutions even if they are not framed in any of the following topics.

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Improvements in the customer experience and his interaction with the brand in every contact point. Connecting their offline experience to the one online.

Solutions or developments aimed at facilitating the customer’s payment and security in their purchases.

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Fit in new technologies throughout the design process that can keep up with the quality standards within the house.

Having objective inputs on are our clients’ needs and expectations regarding product.

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Optimization and efficiency in the proactive search for talent, resources, and designers.

Systems, technologies and tools that enhance the creativity of the teams.

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The challenge of giving a new use to garments, materials, or fibers to give them a second life. Solutions and technological innovation at the service of the circular economy.


  • Feb 27th, 2023.

    Opening of the Call

  • Mar 27th , 2023

    Application deadline

  • Apr 13th, 2023

    Communication of
    shortlisted candidates

  • Apr 27th , 2023

    Pitch to the Selection

  • May 4th, 2023

    Communication of finalists

  • May, 2023

    Selection of the winner

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Brand recognition

Communication of the alliance and participation in events

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Access to the main investors in the ecosystem and potential investment opportunities: up to 350k with Wayra.

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Business opportunities

Opportunity to pilot the solution with Desigual business units.

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Access to Desigual experts

Opportunity to work side by side with fashion experts.

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Access to partners from the ecosystem

Access to a global network of contacts to expand your business (e.g. Wayra, Telefónica, Tech Barcelona, Startup Valencia).

Do you want to participate?

Join us in our mission to shape the future of fashion


Contact us

In case of any issue, please contact us